Fruchtman Findings
Industry insights from the jewelry marketing experts.
4 Common Marketing Distractions Jewelers Should Avoid
by Charles Pobee-Mensah, Director of Digital Marketing As a marketing agency, we get more than our fair share of suggestions...
Is your name Lewis?
By Angie Ash, Executive Vice President Lewis Jewelers in Houston, Texas and Lewis Jewelers in Ann Arbor, Michigan have hired...
5 Steps To Take When Your Online Campaign Misses the Mark
by Charles Pobee-Mensah, Director of Digital Marketing No one likes seeing low numbers. We all know the feeling of seeing...
The digital advertising medium you need in your arsenal.
By Ashley Bowman, Account Coordinator Our very own Shane O’Neill, Vice President, and digital media guru shared his insight on...
Artichoke Squares
By Ellen Fruchtman, President An appetizer that's delicious for any gathering! Ingredients: 1 cup cheddar cheese 1/4 cup fresh parsley...
The Co-Op Conundrum
by Angie Ash, Executive Vice President As a fine jewelry retailer, you may have invested some significant dollars in high-performing...
6 Social Media Mistakes Brands Should Avoid
Mistakes happen and we all make them but here are 6 social media mistakes you can and should avoid. 1....
Jeweler Gives Nod to HBO’s “Game of Thrones” with “Bend the Knee” Campaign
WALTERS & HOGSETT JEWELERS in Boulder, CO, knew that “winter was coming” — and they decided to take action. The...
