Fruchtman Findings
Industry insights from the jewelry marketing experts.
6 Social Media Mistakes Brands Should Avoid
Mistakes happen and we all make them but here are 6 social media mistakes you can and should avoid. 1....
Jeweler Gives Nod to HBO’s “Game of Thrones” with “Bend the Knee” Campaign
WALTERS & HOGSETT JEWELERS in Boulder, CO, knew that “winter was coming” — and they decided to take action. The...
Let’s Talk Diversity
by Angie Ash, Executive Vice President Open up a magazine, watch a few television commercials or banner ads, or read...
Do I Really Need Hashtags?
by Kelsi Roth, Designer If you’re dedicating time to creating a presence for your business on Instagram, you’ve likely reached...
Cherry Cheesecake Ice Cream
By Kristy Cartmell, Designer July is National Ice Cream Month! With this Cherry Cheesecake Ice Cream recipe, you won’t be...
Demystifying SEO: A Simple Explanation for Jewelers
by Charles Pobee-Mensah, Director of Digital Marketing You’re not alone. A lot of people don’t really understand what SEO is,...
Are You Ready To “Show Up” In 2019?
by Shane O’Neill, Vice President How we show up to various events, work, gatherings, etc. can say a lot about...
The Importance Of Content Marketing
By Shannon Joyce, Account Manager Marketing is an ever-evolving and adapting concept. However, as we move into the holiday season,...



