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Home / Blog

Fruchtman Findings

Industry insights from the jewelry marketing experts.

Influencers
October 06 2019
Influencers Beware

by Ellen Fruchtman, President A recent letter to the Federal Trade Commission by Senator Richard Blumenthal may change the way...

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No fat ads
October 06 2019
Time to Put Your Advertising on a Diet

by Shane O’Neill, Vice President I hate fat ads. That’s right, I said it. Maybe it’s just me, but I...

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Cannabis Leaf in Sun
September 09 2019
Can Cannabis be Couture?

by Ellen Fruchtman, President With the Cannabis market growing, one fashion branding guru has decided to bring her expertise to...

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Stuffed Pepper Soup
September 09 2019
Stuffed Pepper Soup

by Shannon Joyce, Account Coordinator Ingredients 2 pounds ground beef 6 cups water 1 can (28 ounces) tomato sauce 1...

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closed sign
August 07 2019
Will You Slowly Fade Away?

by Shane O'Neill, Vice President There is a slow demise of some jewelry stores out there. Their sales and revenue...

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The Importance of Holiday Posts
August 07 2019
The Importance of Holiday Posts

by Kristy Cartmell, Graphic Designer If you can think of it, there’s a holiday for it. For example, National Brush...

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Mom’s No Stereotype
August 04 2019
Mom’s No Stereotype

By Angie Ash, Executive Vice President Today’s moms don’t fit outdated stereotypes. They are certainly complex. They raise children and...

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Lab Grown Diamond Image
July 10 2019
The New Tipping Point.

By Ellen Fruchtman, President Tipping Point: the critical point in a situation, process, or system beyond which a significant and...

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