Fruchtman Findings
Industry insights from the jewelry marketing experts.
Small Change, Big Difference
The culture of a workplace is everything. But that culture starts at the top with leadership. I want to encourage...
Turn Your Summertime Slump Into Summertime Sizzle
It’s pretty safe to say everyone in the jewelry industry knows that summer is a slow season. But a slow...
Cultivating Employee Happiness
by Abbey Ellis, Account Coordinator The success of a business relies heavily on its employees. If employees feel cared for...
Grilled S’mores Sliders
by Abbey Ellis, Account Coordinator If you’re anything like me, you’ve been counting down the days until summer ever since...
Crafting Your Identity
by Abbey Ellis, Account Coordinator In the industry, brand positioning is essential for setting you apart from the competition and...
Crackers with a side of 24k gold, please.
by Abbey Ellis, Account Coordinator As a jeweler, has creating a stick of butter out of 24k gold ever crossed...
This Tomfoolery is Far From Foolish
by Abbey Ellis, Account Coordinator Tomfoolery is defined as playful or foolish behavior, but to others, Tomfoolery is London’s “hidden...
9 Legendary Diamond Sales
by Abbey Ellis, Account Coordinator Everyone knows the saying “diamonds are forever,” but have you heard of these 9 diamond...