Fruchtman Findings
Industry insights from the jewelry marketing experts.
Your Customers Want to Be Co-Creators
As marketing experts in fine jewelry, we’ve noticed several key points time and again when talking to clients and while...
Rising Above The Noise
You know the old cliché: if a tree falls in the woods, and nobody is around to hear it, does...
What makes a successful logo?
According to AdWeek, simplicity is key when it comes to a successful logo. Simple font, simple color, simple shape. I...
Brace Yourself: A Tidal Wave of Political Is Coming
Ah, political season. That fun and exciting time when every ad we see on TV consists of someone telling us...
Jewelry Photography – Smartphone Tips
Nothing beats having a professional photographer shoot your pieces, but if you're limited to using a smartphone as your camera,...
Slow-cooker BBQ Spare Ribs
INGREDIENTS 3 pounds pork spareribs salt pepper 1 (8-ounce) jar barbecue sauce 1 onion, diced DIRECTIONS Do not pre-heat the...
Dronestagram Winners
The world of drone photography continues to grow – even having its own app, known as Dronestagram. This year, Dronestagram...