Fruchtman Findings
Industry insights from the jewelry marketing experts.
Not Such a Clear Process
Last week, De Beers released a reprint of a very recent article entitled "Dirty Diamonds," which was featured in the...
Fresh Peach Cake
Ingredients 1/4 pound (1 stick) unsalted butter, at room temperature 1 1/2 cups sugar 2 extra-large eggs, at room temperature...
College Football is BACK!
‘Tis the season! The season of falling leaves, dropping temperatures, back to school, and of course, FOOTBALL! Even better, COLLEGE...
Tired of Your Current Campaign? Just Do It.
If your campaign slogan works for you, stick with it. Think of it this way: You’ve seen it 100% (or...
Are You a Jewelry Know-It-All?
Sure, you may know your 4Cs and the difference between a carat and a karat. But how well do you...
Still Waiting to Book Your Q4 Media?
September is a crazy month for us here at Fruchtman Marketing – September is a planning meeting month. We’ve set...
Mind-Blowing Double Page Magazine Ads
When designing for a two-page spread in a magazine, there is only so much you can do to grab the...
