Fruchtman Findings
Industry insights from the jewelry marketing experts.
Garden Fresh Salsa
by Charles Pobee-Mensah, Director of Digital Marketing Nothing is better than garden fresh salsa! You can choose your own heat...
The Basic Rules of Advertising
by Ellen Fruchtman, President While so much has changed in the advertising world with the foray into digital, it’s important...
The Four Horsemen of the Marketing Apocalypse
by Shane O'Neill, Vice President Let’s be honest. Today’s jewelry market is hyper-competitive. The rise of digital marketing and the...
Pearl Power
by Angie Ash, Executive Vice President Attention, retailers! Do you struggle with a great bridal jewelry purchase line? Need an...
Apple Streusel Muffins
by Michael Fruchtman, CFO Makes 12 muffins For the muffins: 2 cups (9 ounces) all-purpose flour 2 teaspoons cinnamon 1...
Counter Culture, Revisited
by Angie Ash, Executive Vice President Flabbergasted. That was me at JCK when retailer after retailer we met with said...
Summertime Marketing Messages
by Shannon Joyce, Account Coordinator With the first official day of Summer right around the corner, it becomes increasingly important...
Grilled Flank Steak Salad
by Kelsi Roth, Graphic Designer Summer was made for grilling! This light and healthy salad topped with grilled flank steak...




