Fruchtman Findings

Are you a Zombie Jeweler? I hope not, but it’s important to take a close look. We have to be...

Everyone knows that when a media schedule is placed the work doesn’t end there. Invoices need to be checked, co-op...

As a jeweler, and a businessperson trying to generate revenue, you’re advertising in one way or another. You’re probably using...

There’s no business like new business. That’s why we’re delighted to announce that Aaron Basha has hired us as their...

4 tablespoons flour (that's plain flour, not self-rising) 4 tablespoons sugar 2 tablespoons baking cocoa 1 egg 3 tablespoons milk...

Do you ever find it weird that it’s thrilling to be scared? Ever ask yourself, “Why am I continuing to...

As marketing experts in fine jewelry, we’ve noticed several key points time and again when talking to clients, and while...

Not every ad is meant for every customer, and perhaps this is why I find myself talking to the TV,...