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Home / Findings

Fruchtman Findings

Industry insights from the jewelry marketing experts.

The importance of vector logos
April 13 2015
The importance of vector logos

When you start your business, one of the first things you think about is your logo. Through your logo, your...

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Weighing the Costs
April 13 2015
Weighing the Costs

You have an inventory-reduction sale coming up. Then there’s Mother’s Day, and oh yeah, you’d like to do a smaller...

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Fabergé  Creates The Ultimate Easter Egg
April 06 2015
Fabergé Creates The Ultimate Easter Egg

It has been nearly 100 years since Fabergé created its last Imperial Egg, but the company has returned to its...

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Bacon Marmalade
April 06 2015
Bacon Marmalade

Bacon Marmalade 1 pound Bacon 1 White Onion 1/2 Cup Brown Sugar 1/2 Cup Apple Cider Vinegar 2 tablespoons Whole...

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Is It Time to Change Your Logo?
April 06 2015
Is It Time to Change Your Logo?

It’s a new year. A fresh slate. There couldn’t be a better time to take a hard look at who...

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Some April Fools' Day Gold
April 06 2015
Some April Fools' Day Gold

I’ve always found April Fools’ Day to be pretty lame. Sure, I laugh when my kids play an April Fools’...

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Relevancy in Digital Marketing
April 06 2015
Relevancy in Digital Marketing

April Fools’ Day has just passed, and with it, the slew of practical jokes from brands that jumped on-board the...

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Take a Lesson from Lego
March 30 2015
Take a Lesson from Lego

What if you invested a percentage of your budget to ongoing research? After all, as a retailer, being successful has...

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