Fruchtman Findings
Industry insights from the jewelry marketing experts.
The importance of vector logos
When you start your business, one of the first things you think about is your logo. Through your logo, your...
Weighing the Costs
You have an inventory-reduction sale coming up. Then there’s Mother’s Day, and oh yeah, you’d like to do a smaller...
Fabergé Creates The Ultimate Easter Egg
It has been nearly 100 years since Fabergé created its last Imperial Egg, but the company has returned to its...
Bacon Marmalade
Bacon Marmalade 1 pound Bacon 1 White Onion 1/2 Cup Brown Sugar 1/2 Cup Apple Cider Vinegar 2 tablespoons Whole...
Is It Time to Change Your Logo?
It’s a new year. A fresh slate. There couldn’t be a better time to take a hard look at who...
Some April Fools' Day Gold
I’ve always found April Fools’ Day to be pretty lame. Sure, I laugh when my kids play an April Fools’...
Relevancy in Digital Marketing
April Fools’ Day has just passed, and with it, the slew of practical jokes from brands that jumped on-board the...
Take a Lesson from Lego
What if you invested a percentage of your budget to ongoing research? After all, as a retailer, being successful has...




