Attention jewelers: steer clear of Wheel of Fortune until mid-November. Everyone knows by now that political advertising is going to dominate the airwaves for most of 2016. Turn on the television or radio, open the pages of your favorite newspaper, visit your favorite website – you’ll most likely hear or see a local, state or national political...
Throughout modern history, the presidential candidates who are tech-savvy have proven to gain a distinct advantage over those giving it the cold shoulder. A few interesting highlights are listed below, courtesy of a recent Adweek article, proving that taking big risks paid off for most. 1. Believe it or not, the first president to change the way...
You work hard to build a business. So if you have strong feelings about a political view, should you stand behind your convictions? On this Election Day – November 3, 2015 – it seems like a great subject to write about because we have exactly 365 days until the big one, and the candidates are certainly...
Already sick of the political ads, news stories, and commentary? You do realize it has barely even started, right? As both a media buyer and a consumer, I have never dreaded a political season as much as I dread the 2016 election. There have already been seven times more political ads in the 2016 election than...