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YouTube Statistics You Need to Know

By Kelsi Roth, Senior Graphic Designer & Social Media Coordinator

YouTube is making waves in the small business advertising world. Ads are managed through the Google Ads platform, and video ads are easier to make than ever with the availability of high-quality cell phone cameras and free editing software. Are you considering advertising on YouTube? These statistics will help. 

  • YouTube is the second most visited website in the world, second only to Google. 
  • There are 2 billion monthly active users. 
  • 16.5% of users are from the U.S.
  • Users watch more than 1 billion hours of video every day.
  • YouTube reaches an older audience – 68% of baby boomers watch YouTube for entertainment.
  • 70% of YouTube content is viewed on a mobile device.

Need help with YouTube strategy? Contact suits@fruchtman.com.

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