Royal Chain Group Hires Fruchtman Marketing As Agency Of Record | Fruchtman Marketing


Royal Chain Group Hires Fruchtman Marketing As Agency Of Record

Fruchtman Marketing | categories: In the News


Toledo, Oh., Month, day, 2017
Fruchtman Marketing is proud to announce that Royal Chain Group has named them agency of record. Beginning January 1st, 2017. Fruchtman will act as the full-service marketing communications agency for the well-known and widely respected Royal Chain Group brand.

Royal Chain Group, based in New York City, is a highly successful, third generation manufacturer and distributor of precious and alternative metal jewelry.  Founded by Paul Maroof in the 1970s, the company has grown to become a preeminent supplier of jewelry to the retail jewelry industry.  Their distributor base includes more than 3500 retailers nationwide and their inventory includes a wide selection of gold and sterling silver, a diverse offering of basic and fashion jewelry, and some of the strongest coordinated branded jewelry programs in the industry.

As agency of record, Fruchtman will be working closely with Royal Chain Group to help the company continue to build and differentiate their brand in the marketplace.  The agency’s involvement will include go-to-market strategy as well as planning and development for all the manufacturer’s marketing communications initiatives.

According to Royal Chain Group Executive Vice President of Sales Gary Austein, Fruchtman Marketing was the logical choice as a marketing partner.  “They have a keen understanding of the marketplace dynamic and the retail jeweler, many of whom they have as clients. We were impressed by their jewelry industry expertise and their insight into our business.”

Fruchtman Marketing is a full-service agency that specializes in the jewelry industry and works with many of the country’s finest jewelry retailers, manufacturers, designers and trade groups. They have presented seminars at the most prominent tradeshows, including JCK Las Vegas, The SMART Jewelry Show and The Centurion Jewelry Show and are contributors to industry publications such as National Jeweler, INSTORE, The Centurion and indesign magazine. You can subscribe to their weekly jewelry marketing blog, Tuesday Tips and Tricks, at For additional information contact Shane O’Neill at 419. 539.2770 ext. 216 or at


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