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Co-Op Tag

The Double-Edged Sword

by Ellen Fruchtman, CEO The double-edged sword rears its head every year. It dangles like a carat. It moves otherwise brilliant business people to make marketing decisions based on reimbursements, versus the benefits of your brand awareness. Ahhh. It’s co-op time. Typically by the end of Q1, many larger brands who dole out the dollars (actually credit),...

Fearful or Foolish?

By Ellen Fruchtman, President I just completed a 3-day stint at the Centurion Jewelry Show. One of the first speakers was Milton Pedraza, CEO of the Luxury Institute who proceeded to talk about too many items to mention, but one brief subject matter became the impetus for this article: Fear. The fear of doing something different. The...

Crown Ring Bridal House Logo

Digital Co-op Program for Crown Ring

A Co-Op Program That’s Royal Worthy! Unveiled at JCK, we put together a digital co-op program for Crown Ring encompassing Facebook, Paid Search, and YouTube advertising. This comprehensive digital co-op program is scalable, trackable, and highly cost-effective. The program is designed to provide brand building on the local level by driving direct traffic in support of...

The Co-Op Conundrum

The Co-Op Conundrum

by Angie Ash, Executive Vice President As a fine jewelry retailer, you may have invested some significant dollars in high-performing brands. Those brands may have also demanded some high-dollar buy-ins, so it’s important to utilize the benefits these brands offer. Co-op can be a conundrum, though, and if you’re anything like me, you prefer the wine blend...

The Double-Edged Sword

By Ellen Fruchtman, President The double-edged sword rears its head every year. It dangles like a carrot. It moves otherwise brilliant business people to make marketing decisions based on reimbursements, versus the benefits of your own brand awareness. Ahhh. It’s co-op time. Typically, by the end of Q1, many larger brands who dole out the dollars (actually...

Co-op vs. Store Branding

It’s that time of year again.  Co-op advertising for 2016 is due to be submitted for reimbursement.  In the midst of that paperwork, you need to find out from your vendors what your co-op allowance is for this year and make a plan on how best to utilize it.  A lot of vendors have made changes...

Note To Self – Check Out The Co-Op

We all know the words ‘busy’ and ‘overwhelmed’ don’t begin to cover how you will feel during your JCK trip this year. There are so many people to see, lines to review, and information to take in during the show. If you are attending LUXURY as well - go ahead and double that feeling. While you are...

Co-op vs. Store Branding

It’s that time of year again. Co-op advertising for 2015 is due to be submitted for reimbursement. In the midst of that paperwork, you need to find out from your vendors what your co-op allowance is for this year and make a plan on how best to utilize it. A lot of vendors have made changes...