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Trees and children can grow together

Trees and children can grow together

A publisher in Buenos Aires devised a way to plant a book and grow a tree.

With actual paper books being somewhat of an antiquated media these days, FCB, a publisher in Buenos Aires, has created an innovative way to get kids ages 8 – 12 involved in being more educated and Earth conscious. Once the children are finished with the book, it can be planted in the ground and will sprout into a jacaranda tree.

Click the link for more information and to see the ad:

http://www.adweek.com/news/advertising-branding/ad-day-publisher-makes-books-you-can-plant-and-grow-back-trees-164586

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