Meet with the Jewelry Marketing Experts at Centurion Jewelry Show | Make Your Appointment Now!
Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
Follow us

Lab-grown versus natural, which is better?

by Shannon Joyce, Account Coordinator

For years now, lab-grown diamond companies have latched onto the narrative that lab-grown diamonds are more environmentally friendly than naturally mined diamonds. A study two years in the making may prove the opposite.

The Diamond Producers Association has recently announced the launch of their Total Clarity platform as a way to provide easy access to the socio-economic data about natural diamond mining in an easy, readable format. As a part of the launch, they also provide a toolkit with fun facts and social media assets for their retail partners about natural and lab-grown diamonds.

Read more about the DPA Total Clarity Launch here:

No Comments

Post a Comment

Share via
Copy link
Powered by Social Snap