Did You Know? – Content Marketing

by Shane O’Neill, Vice President

Google changes or updates its algorithm hundreds or thousands of times per year. These are mostly small changes, sure, but it just illustrates the ever-evolving search landscape. Organic traffic via SEO is a huge opportunity for independent retailers. A larger algorithm change in March of 2019 revealed that content, content, content is king. If you don’t have much in the way of descriptive copy and other search-friendly content on your site, it’s time to start.

Some stats from the Content Marketing Institute

• Content marketing is cheaper than outbound marketing and generates 3 times as many leads.
• Content marketing has longer-term benefits than paid search.
• Businesses with blogs get 126% more lead growth than those without.

Content marketing can also help lower the cost of other digital marketing such as Paid Search. So, as you start executing your 2021 marketing budget, make sure content marketing is a big part of the strategy.

Interested in learning more about SEO and its impact on your business? Click here!