by Shane O'Neill, Vice President For those who advertise with Google Ads, the platform has begun to roll out COVID-19 ad credits. To qualify, you need to be a small to medium-sized business with a Google Ads spend in ten out of twelve months of 2019, and in January and/or February of this year. Most ad accounts...
by Shane O'Neill, Vice President Have you been an active advertiser in Google Adwords Since January 1 of this year? If so, Google is providing ad credits that will be available to use later this year! Advertisers and Partner agencies should see credits appear in their accounts in the coming months. While more details will come, you...
In today's segment, we are fielding questions jewelers have about marketing. The question is, "What platform do prefer more, Google or Facebook?" The short answer is that they both serve two different types of consumers; those in-market and those who might not be. As with any marketing, it starts with a plan. [embed]https://youtu.be/hBVbN5hVmuM[/embed]...
by Charles Pobee-Mensah, Director of Digital Marketing Advertising on Google is so complicated that they offer a certification for it. Yes. A certification to buy ads. Why, you ask? Because if you don’t know what you’re doing, you’re probably wasting money. And will Google let people who don’t know what they’re doing buy ads? Yes. Yes, they will....
Just when you think you have your AdWords campaigns performing nicely, Google switches up the program. In case you were not aware, Google is no longer placing paid search ads on the right side of desktop search results. Will this have a significant impact on future performance and will it require some re-thinking to your approach...