by Kyna Steinfurth - Media Director Do you know what second screen advertising is? If not, it’s where consumers use a mobile device while watching television. It’s all everyone seems to be talking about. I get it, as approximately 87% of consumers use more than one device at a time. That number is huge! But…they’re failing to...
“Listen Up Networks and Marketers: I’m Not My Father” was originally written by Steve Sternberg, a freelance media consultant with over 30 years of experience, back in 2012. He updated the piece last year and it is again making the rounds in 2016. In the article, he bemoans the fact that turning 55 wasn’t a major...
With the ever increasing array of alternatives to traditional TV, cord cutting has become a very popular topic of conversation. Are people really cutting the cord, though, and getting rid of their providers? Based on recent data from the Pew Research Center the answer is yes. Approximately 24% of Americans do not subscribe to cable or...
Have you ever felt the pressure to shell out more money in order to advertise on the top radio or TV station in your market? You are definitely not alone. It’s instinct to think your message needs to be broadcast by the station which reaches the most listeners. Going with your gut isn’t always the right thing...