For One Diamantaire, The Future Looks Bright

by Ellen Fruchtman, President

Hasenfeld-Stein, one of the industry’s most respected Diamantaires, has hired Fruchtman Marketing to be their Agency of Record. The company who is well-known for their patented FireMark Princess^® and FireMark Cushion^® cut diamonds will be developing several initiatives including a new website and robust retailer marketing materials to further support their retail partners. Hasenfeld-Stein diamonds are considered by many to be the most perfectly cut diamonds in the world and are exclusively sold in some of the finest retailers across the country. The company is focused on providing exceptional service to their retailers. In addition to a number of benefits, they offer territory exclusivity. Hasenfeld-Stein is also a DTC Sightholder and produces their extraordinarily cut diamonds for Forevermark. Find out more at hasenfeld-stein.com.