By Ashley Buckowing, Graphic Designer JCK is right around the corner and we are gearing up for another great year! Take a peek at the MISSION: SALES magazine created by Centurion to see what are the hottest sellers, exhibitors and some great insights to the show in their feature stories. You can also view the past year’s...
By Ashley Buckowing, Graphic Designer Americans love their moms, and we prove this by showering our mothers with gifts every year on the second Sunday in May. Mother’s Day is the fourth highest grossing holiday of the year, even topping Valentine’s Day in jewelry sales! If you were as shocked as we were to hear this fact,...
by Ashley Buckowing, Graphic Designer While pandemic jewelry sales were plentiful, retailers need to focus on what to do in the aftermath of a market high. Customer retention is one of the most important, and effective, ways to keep sales not only steady, but improving. According to National Jeweler, customers want to be courted. It shouldn’t matter if...
by Ashley Buckowing, Graphic Designer Celebrate the coming warm weather and St. Patricks Day with this refreshing and festive cocktail! 4 oz gin2 oz Chartreuse4 oz freshly squeezed lime juice3 oz simple syrup4 cups peeled and diced cucumber1/2 cup waterIcefresh mint (optional) Blend cucumber and water in a high speed blender and then strain juice through a fine mesh...
By Ashley Buckowing, Graphic Designer As a designer, having stunning photography of jewelry always enables me to create the best designs possible. However, it’s also important that the pieces being featured are on-trend and eye-catching so that consumers naturally stop in their tracks (or scroll, rather…) The days of minimalist rings and dainty necklaces are over. This year,...
by Ashley Buckowing, Graphic Designer 2020 taught us many lessons, with one of the most important being sustainability and eco-friendly businesses. The importance of sustainability has only increased since then, and in 2023, the topic is rising to new heights. People are more conscious, now more than ever, of the ethics behind the products they are buying. Consumers...
As we enter the 4th quarter, getting your message to your customers in an effective and eye-catching way becomes more important than ever, regardless if it’s print or digital. It’s crucial to choose a font that is easy to read, otherwise your message will be lost. Below are five tips to ensure your marketing message is as...