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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Fruchtman Findings

Industry insights from the jewelry marketing experts.

Peach Cucumber Salad With Mint Vinaigrette

• 3 fresh peaches • 2 medium cucumbers, halved and sliced • 6 large fresh mint leaves, finely chopped • 1 tablespoon apple cider vinegar • Juice of one fresh lemon • 1 tablespoon honey • 2 tablespoons olive oil • Crumbled goat cheese • Salt & pepper Slice the peaches and cucumbers into ¼ inch slices and place in a medium bowl. Whisk together...

Move Your Cheese!

Have you read the book Who Moved My Cheese by Spencer Johnson, M.D.? If you haven’t, it’s on my highly recommended reading list. If you have, it’s probably time to read it again. To give a quick synopsis (since the entire book will only take you a few hours to read cover to cover), it’s a...

When Counting Counts

Recently I had a conversation with a jeweler about the low closing rate of their sales team. We talked about how marketing gets people through the door but the second part of the equation is closing the sale. This jeweler’s door counter (you should have one if you don’t already) revealed to him that he had...

Taking Talent And Experience Into Account.

Considering the length of her resume, it’s hard to believe the newest member of our team is so young. Just arrived from the windy city, Misha Miller, our new Account Coordinator, has been really busy! From law and business to content writing, travel and public relations, Misha has a truly diverse and impressive background, with positions...

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