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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Fruchtman Findings

Industry insights from the jewelry marketing experts.

Pop Goes The TV

Who cares if Olivia Pope is wearing pearls? You should. Television is still the number one driver of Pop Culture and consumer behavior. While mastering new media marketing is crucial for success, don’t overlook the power of television in your marketing/advertising strategy. Baby Boomers copied Farrah Fawcett’s iconic hairstyle in the 1970s; Gen Xers went to salons...

Another Reason We Love Our Clients

Jewelers Mutual Will Donate $2 Million To Help Others  Jewelers Mutual gets our vote for paying it forward with great generosity and good fun. Starting July 11, our client, Jewelers Mutual, is launching “Band Together”– a corporate giving campaign that will focus on three important issues for those in need- health, home, and hunger. Jewelers Mutual will donate a...

Easy Chicken Fajitas

Ingredients 1 teaspoon pure chili powder 1 teaspoon kosher salt 1/2 teaspoon ground cumin 1/2 teaspoon onion powder 1/4 teaspoon garlic powder 1 tablespoon cornstarch 1/4 cup water 3 tablespoons extra-virgin olive oil 1 whole skinless, boneless chicken breast (about 1 pound), cut into 1/2-inch strips 1 green bell pepper—cored, seeded and cut into thin strips ...

Inventory Made MUCH Easier

In years past, the word Inventory invoked many a shudder for retail jewelers. Then someone took the initiative to come up with a solution, combined it with brilliant engineering, and is now making this important task much, much more efficient and — dare I say — even a little fun. Utilizing RFID technology, retail scanners can...

Are Consumers Ever Unconnected?

According to Nielsen's Q1 2016 Total Audience Report, adults in the United States spent 10 hours and 39 minutes per day consuming media during first quarter. That’s an increase of an hour over first quarter, 2015. The increase is due to digital viewing options. Time spent on smartphones was up 60 percent and tablets up 63 percent....

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