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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Fruchtman Findings

Industry insights from the jewelry marketing experts.

Over Or Under?

Working in marketing with clients really starts to open your eyes on a number of different avenues in the business world – thinking as a customer, thinking as a sales person and everywhere in between. There are a few things that really remain constant, and one of those things is expectation. Your customer has them, you...

Don’t Gamble With Your Jewelry

Going to JCK? The Buzz is about security for your personal jewelry.   Jewelers Mutual Insurance Company (JMI) has important advice for attendees. When you check in to your hotel room, you should read what you are signing. Most casinos, resorts and hotels have disclaimers stating the hotel is not responsible for loss or theft of personal property....

Chocolate Caramel Pretzel Bark

    Ingredients: 1 cup (2 sticks) of unsalted butter 1 cup packed light brown sugar ¼ tsp. sea salt ½ tsp. pure vanilla extract 5 cups pretzels (can make this gluten free by using gluten free pretzels) 18 oz. of semi-sweet chocolate (can use 12 oz. bag if you don’t want less chocolate, but what’s up with that?) Sea salt for topping. Directions: Preheat oven to...

TAG You’re It!

Tag Heuer jumps into the Luxury Smartwatch category. Although smartwatches still haven't taken the world by storm, it's clear that wearable tech is trending. What do you think? Would you add to your Tag Heuer lineup? Read more here....

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