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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Fruchtman Findings

Industry insights from the jewelry marketing experts.

What Makes An Expert An Expert?

Many of you might be heading to a jewelry show in Chicago and even more will be heading soon to Las Vegas. There you will find some educational offerings. Some will make attending these offerings part of their journey and for those that do, perhaps there is an important question you need to ask yourself: What...

March Basketball Madness at Fruchtman

Every year, the team at Fruchtman Marketing participates in our own bracket challenge for the Men’s NCAA Basketball Tournament. The winner gets cash ($5 from each person entered), their signature on the office trophy and bragging rights until next year. While everyone’s brackets took major hits this year, congrats go out to Andy Smith, Director of...

Spinach Shakshuka

3 tablespoons extra-virgin olive oil, plus more for drizzling 1 large yellow onion, finely chopped 1 small jalapeño, seeded and finely chopped 4 garlic cloves, finely chopped 1/4 teaspoon ground coriander 1/4 teaspoon ground cinnamon 1 teaspoon kosher salt 10 ounces baby spinach 2 teaspoons fresh lemon juice 4–6 eggs Freshly ground black pepper Feta cheese and roughly chopped fresh cilantro, for sprinkling PREPARATION 1. Heat the olive oil...

Breaking The Ice

Turning a stranger into a lifelong client isn’t an easy task. It requires earning their trust and proving that you have their best interests in mind. It requires understanding their needs, their budget, their tastes, and even their personality. Traditionally, this means making their experience the best you possibly can after they’ve stepped through your doors....

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