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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Fruchtman Findings

Industry insights from the jewelry marketing experts.

Are Synthetic Diamonds On Your Radar?

Over the course of the last year or two we’ve made it a point to discuss synthetic diamonds with our clients – lab-grown diamonds, we’ve pointed out, have the potential to quickly become popular with bridal consumers, particularly millennials.  We’ve wanted to make sure that synthetic diamond production was on everyone’s radar (if it wasn’t already). ...

Six Simple Design Tips

1. Hierarchy It doesn’t matter what you’re designing, a clear sense of hierarchy is important. The viewer needs to know where to look first, second, and third. This can be achieved through the use of different font sizes and weights, different background colors, placement of graphics, and more. Don’t try to make everything within an ad stand...

Peeps S’mores

Easter will be here before we know it and that means…. PEEPS! If you’re like me, you can’t have enough of these and here is a fun way for kids to enjoy them even more. Ingredients  Peeps Graham Crackers Hershey’s chocolate bars Directions We decided to keep things simple so we made our s’mores in the microwave. Stack a graham cracker, a...

Finding Your ‘Hum’

Shonda Rhimes is notoriously known as the creative guru who came up with popular ABC shows such as “Grey’s Anatomy,” “Scandal,” and most recently “How to Get Away with Murder.” In a recent Ted Talks episode, Shonda provides her work/life balance in terms of ‘finding her hum’ - her creative sense and inspiration that keeps her working...

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