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Fruchtman Findings

Industry insights from the jewelry marketing experts.

Super Bowl…Super Hire

If you’re obsessed with Super Bowl commercials, check this out. Get your first look at the 50 commercials prior to airing and see the latest commercial teasers, many of which are already on the site. ispot.tv also tracks real-time measurement of how each commercial does across social media and online, in addition to ranking what commercial was...

A Shift In Super Bowl Advertising

The “Big Game” is quickly approaching. You know, the once-a-year professional football game that is also a huge advertising event? The game in which you cannot use the real name in advertising, and only hope your customers know what you are talking about by using images of footballs and saying words like “The Big Game”, “Sunday...

Fish Cakes

Whenever I make fish, I always end up with leftovers. I needed a good ‘take 2’ recipe. This is quick, easy and my family loves them. Ingredients: 2 large potatoes, peeled and cubed 2 cups cubed fish (any kind will work but I’ve found that cod, haddock or tilapia work best) 1 tablespoon butter 1 tablespoon grated onion 1 tablespoon chopped parsley 1...

The Force Re-Awakens Later Than Expected.

Disney and Lucasfilm announced last Wednesday that Episode VIII of the famed and beloved Star Wars franchise will be arriving on December 15, 2017– significantly later than the planned Summer 2017 release. No reason was given for the delay, but we can only hope that the extra few months will allow the next installment to be...

Facebook Messenger – Becoming a Beast of Its Own

Everyone thinks of Facebook as the social media gorilla, and rightfully so, but few people recognize that coming in not far behind Facebook is Facebook Messenger. In fact, many haven’t even realized yet that Messenger is an entity separate from Facebook (Facebook and Facebook Messenger separated in 2014). The user count for Facebook Messenger has grown...

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