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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Fruchtman Findings

Industry insights from the jewelry marketing experts.

Co-op vs. Store Branding

It’s that time of year again. Co-op advertising for 2015 is due to be submitted for reimbursement. In the midst of that paperwork, you need to find out from your vendors what your co-op allowance is for this year and make a plan on how best to utilize it. A lot of vendors have made changes...

Portfolio 101

Whether it's graphic design or custom jewelry design, a creative portfolio is important to you as an individual and business owner. A portfolio shows prospects your capabilities and, when it comes to turning creative into dollars, is one of the most effective tools in your business arsenal. What is a portfolio? A portfolio is a display of your...

Go Blue For Chad Tough.

So I am not sure how many of you are college football fans, but I consider myself a huge follower and a big fan of the Maize and Blue, The University of Michigan Wolverines. This past week was massive for college football as it was National Signing Day across the country – a day where National...

Our New Team Members!

Joining our team are two professionals with a passion for helping your business grow! Elizabeth Gladieux, Copywriter, has extensive experience within the corporate and nonprofit sectors. She has a broad background that includes the arts, media and marketing. Elizabeth is a graduate of the University of Missouri at Columbia with a degree in journalism. Her career highlights...

Paczki

Ingredients 1 1/2 cups warm milk (no warmer than 110 degrees) 2 packages active dry yeast (remember to proof yeast before you begin) 1/2 cup sugar 4 ounces (1 stick) room-temperature butter 1 large room-temperature egg 3 large room-temperature egg yolks 1 tablespoon brandy or rum 1 teaspoon salt 4 1/2 to 5 cups all-purpose flour 1 gallon oil for deep frying Granulated sugar (optional) Confectioners sugar (optional) Fruit paste or...

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