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Fruchtman Findings

Industry insights from the jewelry marketing experts.

Muffin Madness

I've never met a blueberry muffin I didn't like. But, this one is my personal favorite! 2 cups all-purpose flour 2 teaspoons baking powder 3/4 teaspoon salt 1 stick (1/2 cup) unsalted butter, softened 1 cup granulated sugar 2 large eggs 1 1/2 teaspoons vanilla extract 1/2 cup milk 2 1/4 cups fresh blueberries   Crumb Topping 1/2 cup flour 1/2 cup light brown sugar 1/2 teaspoon cinnamon 5 tablespoons unsalted...

Great Acoustic Performances

There is something magical about an acoustic performance. Bright guitars, vocal harmonies, and subtle percussion in an intimate setting can completely change the dynamic of a band – even one you’re familiar with. Here is a list of ten amazing acoustic albums you should be listening to. Jason Mraz – Live & Acoustic at Java Joes Band of...

What About The First Screen?

Do you know what second screen advertising is? If not, it’s where consumers use a mobile device while watching television. It’s all everyone seems to be talking about. I get it, as approximately 87% of consumers use more than one device at a time. That number is huge! But…they’re failing to point out the continued necessity...

A Trend That Flat-Out Works

It’s simple. Maybe you have noticed it, or maybe you haven’t. In the past few years, designs and interfaces have migrated to something new. Professionals took a step back and cleaned off the canvas for what is absolutely necessary. It’s a trend called flat design, and it is here to stay. The term “flat” probably makes you...

Oscar Jewelry Sets The Tone

The “buzz” around a high-profile fashion event (like the Oscars) always impacts the consumer market. The excitement from this year’s February 28th Academy Awards has settled and there are authentic trends that are transferring to everyday life. Some of the biggest trends coming out of this year’s Oscars are the resurgence of pearls, the focus on great...

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