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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Fruchtman Findings

Industry insights from the jewelry marketing experts.

Watermelon Feta Orzo Salad With Lemon And Basil

Yield: About 7 servings Ingredients 1 1/2 cups dry orzo Salt to taste 1 tablespoon fresh lemon zest 2 tablespoons fresh lemon juice 1 1/2 tablespoons extra virgin olive oil 2 teaspoons honey 5 cups cubed seedless watermelon (dice into 1/2 to 3/4-inch cubes) 6 ounces feta cheese, crumbled 1/4 cup chopped fresh basil Directions Cook pasta in salted water according to directions listed on the package. Drain well (don't...

Are You Hip To Fitbit®?

About three weeks ago, I decided to buy something nice for myself. I always heard people talking about these “Fitbits,” and knew a little bit about them from my time selling them as a retail worker through school. Everyone that had one seemed to love it, and I never heard any complaints. I now finally understand...

We’ve Got A Winner!

Congratulations to our client, Jewelers of America, who just received one of only six grants from JCK during the 18th annual Industry Fund awards. More than $293,000 in grants were awarded this year to individuals, groups, or associations whose work results in the betterment of the overall jewelry industry. On receiving the award, David Bonaparte, Jewelers of America...

Oops, Google Did It Again

Just when you think you have your AdWords campaigns performing nicely, Google switches up the program. In case you were not aware, Google is no longer placing paid search ads on the right side of desktop search results. Will this have a significant impact on future performance and will it require some re-thinking to your approach...

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