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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Fruchtman Findings

Industry insights from the jewelry marketing experts.

Confessions Of The Misunderstood

Millennials are narcissistic, entitled, and lazy. Oh, and did I mention we have the attention span of a goldfish? While a lot of us may find these stereotypes offensive, I see some truth in them, and brands should as well. We are the new “misunderstood” generation, but on a different level. Our access to technology has created a...

Our Creative Team Is Growing – Again!

As our client roster continues to grow, so does our need for great design talent - so please welcome the second addition to our creative team in just six weeks. We’re happy to announce that Tyler Liber has joined Fruchtman Marketing as our newest Graphic Designer. Tyler comes to us after working as a Freelance Designer with clients...

Strawberry Rhubarb Crisp

Combining these two seasonal ingredients when they are at their prime makes them even tastier – a match made in heaven. This recipe, from Ina Garten, one of my favorite chefs, is even better when served a la mode! Ingredients 4 cups fresh rhubarb, 1-inch diced (4 to 5 stalks) 4 cups fresh strawberries, hulled and halved, if large 1...

The Ugliest Color in the World

Pantone 448C, also known as opaque couché, has recently been deemed the ugliest color in the world. A research team in Australia was tasked with determining the “least attractive” color, so that it could be incorporated into cigarette packaging to abide with national laws, and 448C was the not-so-lucky winner. The color was tried against other...

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