For many, many years, jewelers have bought into the philosophy of supporting bridal brands. They invested LOTS of buy-in dollars in carrying these brands. They heavily promoted the brands by tagging the designer line’s television spots. They used the brand's provided radio scripts, hosted the designer brand's trunk shows, and tagged the brand’s national print ad...
“What does customer service mean to you?” If you have worked in retail, you most likely had to answer this question in an interview. Personally, I usually gave some stock answer like “making sure the customer is satisfied,” but what really makes a customer happy? Customer service is more than just making sure the customer is satisfied....
It’s one of the most critical shifts in retail jewelry in the last 50 years. And while many jewelers are still hoping if they just ignore it, it will go away, the truth is that within the next five years, e-commerce will be a mandate for jewelers hoping to compete in an ever-changing marketplace. Challenging? You bet....
We live in Ohio, land of the cornfields. And there's nothing better than fresh, sweet corn this time of year. Unless, of course, you match it up with mac and cheese. This recent recipe just appeared on one of my favorite sites called The Kitchn. If you love to cook, you'll want to take time to visit! Serves...
A fun new way to find your Zen, the 3D Pen isn’t for writing. Bring your doodles to life! My granddaughter was coming to visit me. Prior to her arrival, I wanted to fill the house with fun stuff she would love. So I searched the Internet and came across the 3D drawing pen. It looked interesting,...
