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Fruchtman Findings

Industry insights from the jewelry marketing experts.

Mother’s Day Is May 8th

With Mother’s Day coming up this weekend, it just wouldn’t be right not to write about such an important holiday, especially for jewelers – heck, for U.S. retailers as a whole. Mother’s Day, according to eMarketer, is the third largest retail holiday in the United States; it is said that over 80% of Americans celebrate Mother’s...

How Organized Is Your Desktop?

I’m not talking about your physical desktop, though it’s important to keep that organized, too. Take a look at your computer desktop. Is it cluttered with files you were going to just “put on the desktop for now?” I’ve seen way too many desktops with icons completely covering the background – it always makes me shudder....

Mmmm…. Yum….Cinnamon Rolls!

"You have got to try these. The first time I made them, I thought of how much money I could save by making my own!" Ingredients 1 cup warm milk (110 degrees F/45 degrees C) 2 eggs, room temperature 1/3 cup margarine, melted 4 1/2 cups bread flour 1 teaspoon salt 1/2 cup white sugar 2 1/2 teaspoons bread machine yeast 1 cup brown sugar,...

YouTube’s New Six Second “Bumper” Ads

Unless you employ an ad-blocker, you’re probably used to seeing pre-roll ads on YouTube™ videos.  You can normally skip the longer spots if they’re not really your thing, but a new format announced April 26th, which Google calls “Bumper” ads, will bypass that reflex by keeping things short.  Like, six seconds short.  They’ll launch in May...

Puttin’ On The Ritz

Nordstrom is a company that does it right. And yet, this king of all service retailers is laying off 400 people - 140 of which are from their tech staff. Imagine what the headline would read if it weren’t Nordstrom. Oh, it would be this. Despite the recent and sad news from one of my favorite retailers,...

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