By Ashley Bowman, Account Coordinator Our very own Shane O’Neill, Vice President, and digital media guru shared his insight on an important but often overlooked advertising option: 6 second YouTube bumper ads at the Centurion Jewelry Show in Scottsdale. If you want to reach millennials or television advertising is beyond your budget, YouTube advertising, in particular 6-second bumper...
by Charles Pobee-Mensah, Director of Digital Marketing If you’re interested in doing better in 2019, then January is a great month to understand what happened in Q4 2018. As a jeweler, you likely did more advertising, more sales, and had more website traffic in this quarter than in any other. So let’s take a look at four...
by Shane O'Neill, Vice President According to the 2018 State of Digital Advertising report, Social Media has become the #1 digital marketing medium. On the rise is Amazon, who is planting their flag as the e-commerce giant…but opportunities for the local retailer are available, although many are unaware. Social Takes the Lead Social Media has become the most popular...
by Ashley Bowen, Account Coordinator Facebook just made it easier to analyze the social media marketing of your competitors. The social media giant recently introduced a new feature which allows anyone to see the ads being run by a page, even if you don’t follow that page. If used effectively, this enhanced feature will allow businesses to...
by Logan Taylor, Social Media Coordinator Here are 8 things that people don’t tell you about social media marketing, but might be important to know. There are no shortcuts. Growing your social following and engagement on the page requires research, analysis, and consistency. The only way to guarantee success is through the consistent application of a strong strategy. ...
5 Easy Ways to Increase Your Social Media Followers: Connect with Influencers in Your Market: Well-known Bloggers, YouTubers, or even celebrities can help increase your followers by sharing their posts or commenting on their content. You can also tag or mention them in your posts to get their attention. This helps build relationships between the influencer...
Many people roll their eyes at the term “social media,” but what many don’t see is that it’s the evolution of marketing. Without social media where would businesses be? Within the last ten years, social media has skyrocketed, and it will only go up from here. Currently, 65% of Americans use social media sites, which is ten times as many...
Unless you employ an ad-blocker, you’re probably used to seeing pre-roll ads on YouTube™ videos. You can normally skip the longer spots if they’re not really your thing, but a new format announced April 26th, which Google calls “Bumper” ads, will bypass that reflex by keeping things short. Like, six seconds short. They’ll launch in May...
Since its debut in June, Pinterest has more than doubled the amount of Buyable Pins offered on its platform. In addition, they were able to add thousands of new merchants due to the addition of e-commerce platforms Magento, IBM Commerce, and Bigcommerce. There are no fees for merchants or Pinterest users and returns are on merchants, not...