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Fruchtman Findings

Industry insights from the jewelry marketing experts.

Christmas In July

By Ellen Fruchtman This isn’t an article about creating an over-used promotion in July, but rather a notification to everyone who thinks July is way too early to be prepping for your holiday marketing plans. July you say? Yes, July. First and foremost, the summer isn’t a crazy busy time for fine jewelry. Your staff is not...

Lewis Jewelers To Move To New Location

Lewis Jewelers in Ann Arbor, Michigan is moving their sparkle down the road! While their current location has served friends and family of Ann Arbor for over 100 years, David Lewis (owner of Lewis Jewelers) decided it was time to expand their growing business into a bigger space to showcase all it has to offer. Read...

Summer Squash Casserole

Nothing screams summer like Summer Squash Casserole! Source 1 pound yellow squash (cut into ¼-inch slices)1 pound zucchini squash (cut into ¼-inch slices)2 1/2 tbsp olive oil (you can also use avocado oil, safflower or sunflower oil)1/4 tsp garlic powder1/3 cup parmesan cheese, grated1/3 cup panko breadcrumbs (sub regular or gluten-free breadcrumbs for same taste)2 tbsp fresh parsley,...

Should I Stay or Should I Go?

by Angie Ash, EVP Well, here we are with another JCK show under our belts. After going to this show for years and years, can I get an amen that there’s no place like home once the whirlwind of Vegas comes to its final stop? Dorothy definitely got that right. Every year, as exhibitors, we approach the JCK...

Working Smarter, Not Harder

Instead of binging on Netflix in your downtime (before being able to goes away), consider taking a little time to explore Google Workspace Marketplace instead. You’ll find a plethora of helpful business applications that you can integrate into your current systems if you’re using Chrome. DocuSign, large file compression apps, and text reminders for meetings are...

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