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Fruchtman Findings

Industry insights from the jewelry marketing experts.

Cannoli

What to step it up a notch this holiday season? Try your hand at this classic Italian recipe. No one will fuggedaboutit! Notes:  Can use dry or sweet Marsala wine Use a brand of ricotta that is not runny. I use Galbani. You can put it into a strainer over a bowl overnight to strain if...

Are you using Google’s free tools and platforms?

by Ashley Bowen, Account Coordinator It’s common knowledge that Google is an internet search engine. However, Google offers many free tools and platforms to help you in a variety of ways, both professionally and personally. Are you taking advantage of everything Google has to offer? Google provides more than just a way for people to obtain information...

5 Fundamental Holiday Tips

By Ellen Fruchtman, President It's hard to believe the holidays are literally here. You’re making sure everything is in place to have a successful season. And while the days will hopefully be busy, it’s easy to forget some important fundamentals to ensure the success carries into 2023 and beyond. Here are a few: Staff Training and Incentives. Over...

Wrapping Up Website Design Best Practices in 2022

Ryan Leisure, Senior Web Manager A successful website needs to be simple to use, easy to understand, and visually appealing. Make sure the following are all true for your website: Utilizes fonts that are easy to read Contains high quality, impactful images Sticks to a limited color scheme Drives towards a clear call to action Avoids clutter...

Pumpkin Bars with Cream Cheese Frosting

If you enjoy all things pumpkin, you’ll love this recipe! I find myself craving it every year in the fall and you will too. This dessert will make the perfect addition to your next fall gathering or Thanksgiving feast. Ashley Bowen, Account Coordinator Cake2 cups flour2 cups sugar1 teaspoon baking powder1 teaspoon baking soda1 teaspoon vanilla extract1/2 teaspoon...

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