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Fruchtman Findings

Industry insights from the jewelry marketing experts.

5 Tips for Better Online Findability

By Pat Giammarco, SEO Specialist Search engine optimization increases your visibility, ensuring you get more traffic the higher you rank. Improving your online findability takes time. There's no need to rush into every step. Improve one aspect at a time and see how your ranking grows. See below for practical tips and a good starting point to...

The Reasons for This Earlier Holiday Season

By Angie Ash, EVP   I’m the kind of gal who likes to enjoy seasons and holidays as they come. You know, take a nice hike in a park to breathe in that fresh fall air, hear the crunchy leaves under my boots, and sip some hot cider, possibly with a little something *extra* in it. So when...

This is SOCIAL media, after all…

by Erin Cole, Social Media Marketing Manager Making a post on social media can be a daunting task for some. Pinterest, LinkedIn, Instagram, Tik Tok, and that’s not even all of them! “Is this catchy enough?” “Is this the right kind of post for this platform?” “Did I do that right?” All valid questions. Unfortunately, if your answer to those questions...

Apple Cider Hot Toddy

By Loran Ramm, Account Coordinator 1 1/2 cups apple cider2 whole star anise1 whole cinnamon stick, plus extra for garnish1 lemon, zested into strips and juiced2 tablespoons pure maple syrup3 ounces bourbon (Bulleit is my favorite!)2 apples, sliced (optional) Combine the apple cider, star anise and cinnamon stick in a small sauce pot. Place over high heat and...

The Importance of Shopify and Ecommerce

While your website may be the greatest marketing tool at your disposal, the ability to have your customers shop and purchase your products on the spot is a game changer.  And that's where e-commerce enabled Shopify shines! Aside from boosting sales, Shopify also boasts over 6,000 integrations for your site, defends against hackers and keeps your site...

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