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Fruchtman Findings

Industry insights from the jewelry marketing experts.

Using Engaging Audio for Video Content

By Erin Cole, Social Media Marketing Manager Marketing is ever-evolving. There is always a new component to consider when looking at your social media strategy and how best to reach your customers. In the past year, video-style content has been a leading trend that enhances the value of products and increases conversions. However, many brands, while successfully...

Are you humanizing your sales efforts?

by Abbey Ellis, Account Coordinator Everyone knows sales play a crucial role in the success of a business. These days, pushing products and services in your store isn’t enough to meet your sales goals. Your competition is growing every day via social media and e-commerce, so you need to play on the one advantage that can give...

Red Velvet Chocolate Chip Whoopie Cookies

By Angie Ash, EVP 2 sticks butter, unsalted1 cup granulated sugar (or 2/3 cup honey) (Using sugar will result in a flatter cookie. If you bake with honey, expect a thicker texture!)1 egg2 tsp vanilla extract2 cups all-purpose flour (or gluten-free alternative)1/4 cups cocoa powder1/4 tsp kosher salt1/2 tsp baking soda1/2 tsp baking powder1 tbsp hot brewed...

Don’t Ignore the Mobile Experience

by Ryan Leisure, Senior Web Manager Let’s face it. When developing a new website, it’s often easy to forget about the mobile experience, since your development is done on a desktop computer or laptop. This is a big mistake when most of your users are going to be viewing the website on a mobile device. As your...

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