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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Fruchtman Findings

Industry insights from the jewelry marketing experts.

Greenwashing in Marketing

With the world in a state of growing environmental issues, there has been a call to action for companies that produce environmentally unfriendly products to turn to greener solutions. Just about every industry under the ozone has jumped onto the bandwagon of being allies to the environment. While many proclaim to the public of their greener...

Mexican Stuffed Shells

This is one of my all-time favorite recipes, and I make it for my family often by request! It sounds unique, but trust me, it will be a great conversation starter. Source 1 pound ground beef1/2 cup yellow onion, diced2 tablespoons taco seasoning4 ounces cream cheese8 ounces jumbo pasta shells10 ounces enchilada sauce1 cup salsa1 1/4 cup cheddar...

Time For Cuts?

By Ellen Fruchtman, President I know. We’re not talking about it. We’re in one. We’re not in one. I’m not sure what you believe, but I have yet to find a person who doesn’t feel the pinch. We can beat around the bush and hear any explanation, but the “R” word is looming and we need to...

Start 2023 Right

2023? Yep, it’s that time of the year. Time to start developing your strategic plan to take your business to the next level in the new year. Within the next few weeks, Fruchtman will begin planning for 2023. New objectives, exciting opportunities, and fresh ideas. Developing a strategy for your business is key to meeting your objectives...

Funnel Cake

County fairs and carnivals are plentiful in the summer and it can often be hard to choose which sweet treat you want to indulge in. Funnel cakes are an easy treat to make at home, making the decision a little easier! You can also experiment with different toppings, such as fruit, chocolate syrup, sprinkles, and candy...

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