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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Fruchtman Findings

Industry insights from the jewelry marketing experts.

Anticipating the 2022 Holiday Season

As we venture our way into the start of the holiday season, all spectrums of retailers are wondering how to tackle marketing in the current economic environment that will appeal to consumers.  First, be aware of today’s challenges. The past couple of years have brought their own obstacles, thanks to a global pandemic and re-learning how to...

Chocolate Mousse

  6 eggs, separated1 container ladyfingers, refrigerated1 cup sugar4 squares unsweetened chocolate, melted1 1/2 teaspoons vanilla extract2 cups heavy cream Beat egg yolks & add sugar 1 tablespoon at a time. Beat in melted chocolate with vanilla. Beat egg whites until stiff & fold in chocolate mixture.Spoon into springform pan lined with Ladyfingers.Chill for at least 4 hours. ...

It’s All in the Type

As we enter the 4th quarter, getting your message to your customers in an effective and eye-catching way becomes more important than ever, regardless if it’s print or digital. It’s crucial to choose a font that is easy to read, otherwise your message will be lost. Below are five tips to ensure your marketing message is as...

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