By Ellen Fruchtman, President Acquisition is the lifeblood of any retail business. To be honest, it’s probably the lifeblood of most businesses. The way we do this is through advertising, word-of-mouth, and the most important of all, referral. Today, acquisition through advertising may be the most difficult of all. Why? The proliferation of messaging is staggering. Just how...
by Kelsey Hertz, Account Coordinator Small acts of kindness in the workplace lead to a workplace culture of support and increased productivity. With these “good vibes” comes appreciation from current employees, a spike in interest/job applications in future employees and a higher job satisfaction, which turns into lower turnover rates. Creating a workplace culture of kindness is...
By Michael Fruchtman, CFO 2/3 cup almonds1/4 teaspoon ground cinnamon1/2 cup packed light brown sugar1 cup unsalted butter, room temperature2 1/2 cups all purpose flour, spooned and leveled1 large egg1/2 teaspoon baking powder1 teaspoon pure vanilla extract1/2 teaspoon kosher salt1 tablespoon powdered sugar, for dusting1 12 ounce jar seedless raspberry preserves Preheat the oven to 350. Spread...
by Erin Cole, Social Media Marketing Manager How many times have you found yourself in a lengthy and frustrating process when receiving or facilitating customer service? Not any more. While traditional customer service methods aren’t bad, there are always new methods to meet your customers where they are. Social media has become a primary source of connecting with...
By Angie Ash, EVP As a side-hustle fitness instructor, I see A LOT of people I like to call “resolutionists” show up at the gym at the beginning of every year. They’re fueled by all the best intentions - losing weight, gaining endurance and speed, and building lean muscle. They usually start with the pedal to the...
