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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Fruchtman Findings

Industry insights from the jewelry marketing experts.

How To Claim and Optimize Your Google My Business Page

By Pat Giammarco, SEO Specialist   Google My Business helps you appear in local online searches, making more people know of your presence. To ensure your Google My Business strategy is up-to-date, follow this checklist and check it regularly for any details that require attention: Go to Google and search for your business.  Claim your business.  Verify your listing.  ...

Your 5-Step Plan for Holiday Success

by Angie Ash, EVP   Yes, you, meaning even though we’re not quite halfway into September, your store needs to be thinking about the holidays NOW. To save you from overwhelm, I made a list and you can check it twice. It’s a 5-Step Plan you can incorporate into your next staff meeting. You have those, right? RIGHT??!  Step...

A New Addition

Kate Maller Jewelry, with two locations in Denver and Aspen, CO, has hired Fruchtman Marketing as their full-service marketing agency for their retail operations. As a designer, her exceptional jewelry is handmade in a sustainable manner in her Denver studio. Her retail stores also feature other emerging designers. The Kate Maller Denver location opened in 2019...

Chicago Pizza Crust

5 cups flour, all-purpose, 11-12%, preferably Ceresota1 3/4 cups water, cold3 tbsp lard2 1/2 tsp sea salt, fine1 3/4 tsp malt1 1/2 tsp (1 pack) yeast, instant and dry Add water, then yeast and whisk togetherAdd flour, then malt and begin to slowly mixAfter it begins to come together, give the bowl a scrape to get remnants...

An Apple a Day is a Nice Way to Play

By Shane O'Neill, Vice President By now, most of us are pretty familiar with the various types of digital media options available. From social media, paid search, retargeting to digital display and YouTube advertising and so on, most retailers are actively incorporating some or all into their marketing mix. Less obvious to most is the constantly evolving...

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