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Author: Team-Fruchtman

Best Brisket Ever

Best Brisket Ever

by Ellen Fruchtman, President If you’re serving a crowd, nothing could be easier than preparing a Brisket of Beef…this recipe gets raves every time! 4 to 6-pound beef brisket (the larger the better as brisket shrinks) 12-ounce jar of chili sauce ½ cup brown sugar 1-2 onions sliced (love onions? Use two) 1 can of beer Preheat your...

Facebook 2018 Changes

2018 Brings Changes to Facebook

by Ashley Bowen, Account Coordinator As social media continues to evolve, so too must the way businesses who utilize the platforms to engage with consumers. Recently announced changes in the way Facebook will be displaying content in newsfeeds will no doubt have an impact on businesses, who rely on the platform as a means of social marketing...

INSTORE Birthday Card Program

INSTORE® Announces Exclusive Program for Retail Jewelers

Birthday and Anniversary Program Nets Tremendous Results TOLEDO, OH, January 23, 2018 – INSTORE®, the industry’s leading publication for retail jewelers, is announcing a new birthday and anniversary program developed to drive customers back to the store. The program is being introduced at the Centurion Jewelry Show and is in partnership with leading industry marketer, Fruchtman Marketing. ...

where to advertise

Where Should Retailers Advertise?

by Kyna Steinfurth, Media Director I have been reading multiple articles showing where retailers are spending their advertising dollars now versus past years. What these articles are missing is where they SHOULD be spending their dollars. As we all know, just because someone is doing something it doesn’t mean that they should be doing it. Currently, jewelry retailers...

instore

INSTORE Introduces a Program with 1000%* ROI

If you’re looking for a 1000% ROI*, (that’s not a typo), you can now purchase one of the most successful, turnkey programs for customer Birthdays and Anniversaries. INSTORE (in partnership with Fruchtman Marketing) is introducing the program now open to all retail jewelers. For the Birthday Program, retailers send their complete mailing list; it is run...

taco

Turkey Taco Quinoa Skillet

by Angie Ash, Executive Vice President Ingredients: ½ pound of lean ground turkey ½ of a yellow onion, diced 2 cloves of garlic, minced 4 ounce can of diced green chiles 2 teaspoons of chili powder 1 teaspoon of cumin ¾ teaspoon of kosher salt black pepper to taste 15 ounce can of black beans, rinsed and drained 14.5 ounce can of diced fire roasted tomatoes ½ cup...

marketing priorities

Marketing Priorities for 2018

by Ellen Fruchtman, President We’ve all read about the closures this past year and there are retailers who are facing some real problems in 2018. Stores like Sears, Bon-Ton, Toys R’ Us and Michael Kors to name a few. And, no doubt, there will be more closures in the retail jewelry business as well. But, all is...

social media trends 2018

Top 8 Social Media Trends for 2018

by Logan Taylor, Social Media Coordinator As the jewelry marketing experts, we have seen the expansion and rise of social media in all of our advertising not only in 2017 but throughout its existence. Social media not only helps to reach the most potential consumers but also creates a steady brand awareness to grow businesses. In this...

hot chocolate espresso

Hot Chocolate Espresso

Prep Time: 6 mins             Serves: 2 INGREDIENTS: 1 cup strong hot coffee or 1 cup espresso 2 -6 teaspoons sugar 1 cup cream (or 1/2 cup half-and-half and 1/2 cup milk) 3 teaspoons unsweetened cocoa FOR GARNISH: whipped cream 2 tablespoons milk chocolate, grated cinnamon stick DIRECTIONS: In 2 large cups or glass mugs, mix the coffee (or espresso)...

2017 top ads

The Top Ads of 2017

by Jenny Macino, Graphic Designer It may be a new year, but that doesn’t mean we can’t still talk about 2017, right? Especially in terms of advertising. In December, Adweek listed their 10 Best Ads of 2017. Their selection includes ads from brands ranging from Nike to Burger King. According to Tim Nudd of Adweek, “These ads...