Birthday and Anniversary Program Nets Tremendous Results TOLEDO, OH, January 23, 2018 – INSTORE®, the industry’s leading publication for retail jewelers, is announcing a new birthday and anniversary program developed to drive customers back to the store. The program is being introduced at the Centurion Jewelry Show and is in partnership with leading industry marketer, Fruchtman Marketing. ...
by Kyna Steinfurth, Media Director I have been reading multiple articles showing where retailers are spending their advertising dollars now versus past years. What these articles are missing is where they SHOULD be spending their dollars. As we all know, just because someone is doing something it doesn’t mean that they should be doing it. Currently, jewelry retailers...
If you’re looking for a 1000% ROI*, (that’s not a typo), you can now purchase one of the most successful, turnkey programs for customer Birthdays and Anniversaries. INSTORE (in partnership with Fruchtman Marketing) is introducing the program now open to all retail jewelers. For the Birthday Program, retailers send their complete mailing list; it is run...
by Angie Ash, Executive Vice President Ingredients: ½ pound of lean ground turkey ½ of a yellow onion, diced 2 cloves of garlic, minced 4 ounce can of diced green chiles 2 teaspoons of chili powder 1 teaspoon of cumin ¾ teaspoon of kosher salt black pepper to taste 15 ounce can of black beans, rinsed and drained 14.5 ounce can of diced fire roasted tomatoes ½ cup...
by Ellen Fruchtman, President We’ve all read about the closures this past year and there are retailers who are facing some real problems in 2018. Stores like Sears, Bon-Ton, Toys R’ Us and Michael Kors to name a few. And, no doubt, there will be more closures in the retail jewelry business as well. But, all is...
by Logan Taylor, Social Media Coordinator As the jewelry marketing experts, we have seen the expansion and rise of social media in all of our advertising not only in 2017 but throughout its existence. Social media not only helps to reach the most potential consumers but also creates a steady brand awareness to grow businesses. In this...
by Israa Eddeb, Account Coordinator Prep Time: 6 mins Serves: 2 INGREDIENTS: 1 cup strong hot coffee or 1 cup espresso 2 -6 teaspoons sugar 1 cup cream (or 1/2 cup half-and-half and 1/2 cup milk) 3 teaspoons unsweetened cocoa FOR GARNISH: whipped cream 2 tablespoons milk chocolate, grated cinnamon stick DIRECTIONS: In 2 large cups or glass mugs, mix...
by Jenny Macino, Graphic Designer It may be a new year, but that doesn’t mean we can’t still talk about 2017, right? Especially in terms of advertising. In December, Adweek listed their 10 Best Ads of 2017. Their selection includes ads from brands ranging from Nike to Burger King. According to Tim Nudd of Adweek, “These ads...
by Ashley Bowen, Account Coordinator Ingredients -3 to 4 pounds of apples (Jonagold, Gala or Honeycrisp work best) -Cinnamon -Nutmeg - ¼ to ½ cup of brown sugar Directions Cut the apples into quarters, peel and remove the core. Then slice the apples and place in a pot on the stove. Add in ½ cup to 1 cup of water. Boil the apples...
by Angie Ash, Executive Vice President It’s a new year, and with it comes new technology on the horizon. What will be the shiny penny everyone talks about this year? The buzzword that will soon be overused? With all the sexy marketing techniques catching eyes and turning heads, flashing everyone with a glimpse of something provocative and...