By Ashley Bowman, Account Coordinator Our very own Shane O’Neill, Vice President, and digital media guru shared his insight on an important but often overlooked advertising option: 6 second YouTube bumper ads at the Centurion Jewelry Show in Scottsdale. If you want to reach millennials or television advertising is beyond your budget, YouTube advertising, in particular 6-second bumper...
By Ellen Fruchtman, President An appetizer that's delicious for any gathering! Ingredients: 1 cup cheddar cheese 1/4 cup fresh parsley leaves 1 medium onion 1 glove garlic 2 jars marinated artichoke hearts (in oil) 1/4 cup bread crumbs 4 eggs 1/4 teaspoon salt 1/8 teaspoon pepper 1/8 teaspoon oregano Dash of Tabasco (optional) Directions: Using your food processor, start by shredding your cheese and set aside (or use pew-shredded cheese). Insert your steel blade...
By Ellen Fruchtman, President Like it or not, the “share economy” is here. In fashion, it started with online companies like Rent the Runway and Bag, Borrow and Steal. Now there is Tulerie, a rental company that allows people to borrow fashion and accessories from one another. Think about how we share everything from rides (Uber and...
By Dana Rathke, Social Media Specialist Millennials were born between 1980 and 2000 during the birth of the digital age and grew up surrounded by technological advancements. Chances are they don’t know a world without mobile phones and tablets. They crave engagement and they acquire this from watching video. They are a powerful consumer group and marketers...
by Angie Ash, Executive Vice President What do you get when you combine ham, swiss cheese, pickles, and this tasty yet simple sauce? A request for the recipe and an empty platter at your big game party. It’s a win! Ingredients 24 pack of Hawaiian rolls (this is important and adds some sweetness) 1 package of sliced ham 8 slices...
By Shane O'Neill, Vice President The 2008 financial crisis was an event we could all do without again. Some businesses never made it out alive and others are still recovering. Proceeding with caution, preserving capital and waiting it out were the prevailing attitudes. The first thing to get cut was marketing, yet that knee-jerk reaction, in most...
By Ellen Fruchtman, President Fruchtman Marketing just launched two new websites for Hasenfeld-Stein, one of the leading diamantaires in the industry. Read the Press Release here. ...
By Michael Fruchtman, CEO/CFO Ingredients: 1/4 cup hazelnuts, chopped ½ bunch of kale, thinly sliced 1 medium-large fennel bulb, leaves and stems trimmed off and thinly sliced salt and fresh ground pepper juice of 1 Meyer lemon 2 large blood oranges (or 3 medium) About 10 mint leaves, chopped 1 tablespoon extra virgin olive oil 1 teaspoon lime zest 1 avocado, chopped Serves: 4 Directions: Toss thinly sliced fennel with...
by Angie Ash, Executive Vice President Unless you rarely watch TV, never step foot in a retail store beyond your own anymore, or live in a cave or under a rock, you’ve probably (hopefully!) noticed how retailers are becoming ever-more conscious of portraying diversity in their advertising. Not just diversity in race but in relationships, body weights...
By Kelsi Roth, Graphic Designer Between new resolutions, goals, back to school and back to work, the new year can be very busy! These super simple no-bake energy bites are a perfect snack to take with you on the go. Ingredients: 1 cup oatmeal (old-fashioned oats, uncooked) ⅔ cup toasted coconut flakes ½ cup peanut butter ½ cup ground flax seeds ½...