by Shannon Joyce, Account Coordinator For many of our retail jewelers, the summer months can be long and slow as far as traffic and sales. Although it isn’t ideal, it can be viewed as an opportunity to improve and prepare for the upcoming busy holiday season. Use the downtime to develop strategies and goals for the remaining...
by Ashley Bowen, Account Coordinator Popsicles are a great summertime treat. They’re cool and refreshing, and not to mention delicious! For coffee lovers, this recipe takes an iced coffee to a new level and will not disappoint. Ingredients Milk Layer: 1/2 cup milk 1/4 cup sweetened condensed milk 1/8 teaspoon vanilla extract Coffee Layer: 1/2 cup cold brew coffee concentrate (1:1...
[vc_row][vc_column][vc_column_text]by Shane O'Neill, Vice President There is a slow demise of some jewelry stores out there. Their sales and revenue begin to decay, their marketing efforts become less effective, and eventually, they become a shell of their former business or close altogether. These are the stores that in many cases, whether through a lack of understanding or...
by Kristy Cartmell, Graphic Designer If you can think of it, there’s a holiday for it. For example, National Brush Day is on November 1st to combat the sweet tooth many of us may be suffering from the day after Halloween. National Good Neighbor Day is September 28th and National Clean Out Your Computer Day is the...
by Shannon Joyce, Account Coordinator Yields 4 servings Prep Time 20 Minutes Total Time 40 Minutes INGREDIENTS 3/4 cup balsamic vinegar 1 teaspoon garlic powder 2 tablespoons honey 2 tablespoons extra-virgin olive oil 2 teaspoons Italian seasoning Kosher salt Freshly ground black pepper 4 boneless skinless chicken breasts 4 slices mozzarella 4 slices avocado 4 slices tomato 2 tablespoons freshly sliced basil, for garnish Balsamic glaze, for drizzling DIRECTIONS In a small...
by Angie Ash, Executive Vice President Open up a magazine, watch a few television commercials or banner ads, or read a few articles like this one or this one and you’ll quickly learn that showing diversity in advertising is at the forefront of everything we’re consuming these days. As someone who has friends gay and straight, black,...
by Kelsi Roth, Designer If you’re dedicating time to creating a presence for your business on Instagram, you’ve likely reached a point where you wonder, “I have no idea what hashtags to use, why do I even bother with them?” It sounds unlikely that anyone would be searching for a #SuperSpecificThing, right? Well, according to recent Instagram...
By Kristy Cartmell, Designer July is National Ice Cream Month! With this Cherry Cheesecake Ice Cream recipe, you won’t be able to go wrong all summer long - plus, you’ll have the satisfaction of making it with your own two hands! This recipe is easy and only requires 10 minutes of prep and an overnight freeze for...
by Charles Pobee-Mensah, Director of Digital Marketing For a jeweler, checking your website is work. And most jewelers have computers for doing work. So, most of the time when jewelers check their websites, it’s on a computer. But is that how your customers view your website? Nope. Your Customers Find You On Their Phones Ok, it’s not literally all...
by Angie Ash, EVP As a retailer, you may think you know your customers pretty well, not to mention your ideal customer. However, recent research has found that 61% of people feel the brands that should know them fall short. The good news is that because of all the data and tools available now, it’s easier to...