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Author: Team-Fruchtman

Pepperoni Pizza Grilled Cheese

Pepperoni Pizza Grilled Cheese Sandwich

by Logan Taylor, Social Media Coordinator A grilled cheese sandwich with an Italian twist. Serving: 3 sandwiches Ingredients: 6 slices of bread (I use French bread) 3 tablespoons butter spread 1 ½ cups of shredded mozzarella cheese (you can also use slices of mozzarella) 21 slices of pepperoni ¾ cup marinara sauce Directions: Spread about a ½ tablespoon of butter on one side of each...

SEO and Paid Search

The Yin & Yang of Digital Marketing

by Shane O'Neill, Vice President Doing business in 2018 and beyond is only increasing, anchored by your website. I know, I know…another article about how important your website is. So, I won’t regurgitate why your website is key to driving sales. You can only lead a horse to water so many times. Instead, let’s talk about the...

What Not To Do On Social Media

What NOT To Do On Social Media

by Logan Taylor, Social Media Coordinator Don’t Promote Too Much. 46% unfollow if there are too many promotional messages. Be sure to mix in educational, inspirational, and entertaining content as well. Post Irrelevant Information. 41% of users will unfollow because of this. Always match your posts to your brand and audience. Try To Be Too Cool (or Conservative). 30%...

Black-Eyed Pea Salad

Black-Eyed Pea Salad

by Shannon Joyce, Account Coordinator 8 Servings The flavor of this salad deepens as it sits, and we’d use the vinaigrette on any bean salad, including green beans. Ingredients 2 cups dried black-eyed peas (about 12 oz.) 1 red bell pepper, finely chopped 1 green bell pepper, finely chopped 2 scallions, thinly sliced 1 garlic clove, finely chopped ½...


Podcasts Worth Listening To

by Ellen Fruchtman, President Retail Podcasts can motivate and provide some great ideas for your business. Here is a list of some worth listening to…read more. Total Retail Talks. If you’re short on time (and who isn’t?) these podcasts are typically 15 minutes long with tons of tidbits and useful information. Andrew Warner is the host who is...

Sugar Cookie Fruit Pizza

Sugar Cookie Fruit Pizza

by Ashley Bowen, Account Coordinator This fruit pizza is the perfect summertime dessert to share at your next BBQ or get together with family and friends. If you’re pressed for time, premade sugar cookie dough can be used as well. Ingredients Sugar Cookie ½ cup unsalted butter, room temperature ¾ cup granulated sugar 1 ½ teaspoons vanilla extract ½...

Christmas in July

It’s Christmas In July

by Angie Ash, Executive Vice President Ah, summer. The season of barbecues, lazy weekend days at the pool or beach, vacations and lemonade stands. Depending on your sales history, it can also mean a generally slower time of year for your business. Take advantage of the extra time you may have on your hands to start planning...

Behind The Scenes Of Social Marketing

Behind The Scenes of Social Media Marketing

by Logan Taylor, Social Media Coordinator Here are 8 things that people don’t tell you about social media marketing, but might be important to know. There are no shortcuts. Growing your social following and engagement on the page requires research, analysis, and consistency. The only way to guarantee success is through the consistent application of a strong strategy. ...

Garden Salsa

Garden Fresh Salsa

by Charles Pobee-Mensah, Director of Digital Marketing Nothing is better than garden fresh salsa! You can choose your own heat once you have the perfect base. Chop fresh tomatoes - one of the best tricks for cutting tomatoes is to use a bread knife. The serrated edge makes slicing through tomatoes way easier! Once the tomatoes are sliced, put them...