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Author: Team-Fruchtman

Bourbon Apple Blondies

by Angie Ash, EVP Bourbon Apple Blondies ½ tbsp salted butter1 tbsp salted butter1 cup brown sugar2 tbsp brown sugar1 egg1 tsp bourbon vanilla extract1 cup all purpose flour⅛ tsp salt1 large apple (cut into ¼ inch chunks)½ cup butterscotch chips Preheat oven to 350 degrees. Line an 8x8 pan with parchment paper. Set aside.Melt 1 tablespoon butter...

For Better or Worse

Seems like every retailer wants the same things consistently and, no doubt, they’re great things and smart things to strive for. Better bridal business. Repeat customers. Higher average sales. More traffic. But when it comes to putting those wants into tangibles, sometimes the obstacles to success begin at store level basics. Better Bridal Business. Every weekend...

Social Promotions: What You NEED To Know

by Shane O’Neill, Vice President Companies always seem to talk about, or promise, ways to get more fans. That’s easy, but what’s more important is understanding how to acquire quality fans and followers. These “organic” fans can be the difference between a successful social strategy and one that fails to deliver results. Most “strategies” for acquiring fans involve...

Italian Ice Recipe

by Michael Fruchtman, CFO Italian Ice 3 cups ice2 cups fresh fruit (chopped)2-4 tablespoons granulated sugar or honey1 tablespoon fresh lemon juice Put fruit, juice, sugar and 2 cups of ice in food processor bowl or blender. Blend until chunky, then add remaining ice. Blend until smooth. Pour into a baking dish and place in freezer for 30 minutes....

What Makes A Website Good for SEO?

by Charles Pobee-Mensah, Director of Digital Marketing It's easy to get swept away by a website salesman who talks about how the website that was built for you is good for SEO. Or maybe you signed up for a website platform and "Search Engine Optimization" was among the features that were listed. But you might not be...

Can You Be-leaf It? Fall is Here!

by Hayley Lardinais, Account Coordinator Today is the first day of fall, marking the autumnal equinox when day and night are, mostly, equal parts. As the days gradually become shorter and temperatures begin to drop, saying goodbye to summer is never an easy feat. So while pumpkin spice and Halloween lovers rejoice, the rest of us will...

Baked Ziti

by Kelsi Roth, Senior Graphic Designer & Social Media Coordinator Baked Ziti 16 ounces dry ziti pasta½ white or yellow onion (diced)2 cloves garlic (minced)4 links fresh spicy Italian sausage (casings removed)1 pound 85/15 ground beef24 ounces jarred arrabbiatta sauce (or any spicy pasta sauce you like)12 ounces jarred tomato basil saucesalt and pepper (to taste)2 cups shredded...

Their loss. Our gain.

by Ellen Fruchtman, President  Many major retailers are struggling to stay afloat. And if you care to read an updated list of who’s exiting the landscape or looking at serious reorganization, feel free to look at the running list updated frequently on Retail Dive at https://www.retaildive.com/news/the-running-list-of-2020-retail-bankruptcies/571159/ It’s sobering. And certainly, unhealthy business practices are equally to blame versus...

Instagram Reels – The New TikTok?

By Kelsi Roth, Senior Graphic Designer & Social Media Coordinator Last month, Instagram launched their newest update. Reels allows users to create and share short form 15 second videos made up of multiple clips set to music. Sound familiar? It should! It’s immediately apparent that Reels is being set up as a competitor to TikTok, the video...