by Angie Ash, Executive Vice President As a fine jewelry retailer, you may have invested some significant dollars in high-performing brands. Those brands may have also demanded some high-dollar buy-ins, so it’s important to utilize the benefits these brands offer. Co-op can be a conundrum, though, and if you’re anything like me, you prefer the wine blend...
by Kelsi Roth, Graphic Designer It’s finally warming up outside and that means it’s time for picnics and potlucks. This pasta salad is super simple to make and an easy crowd pleaser. Ingredients 16-ounce box Tri-Colored Rotini 16-ounce bottle Italian Style Dressing 6 tablespoons McCormick Salad Supreme Seasoning 1 cup Shredded Cheddar Cheese 1 cup Broccoli, Chopped ...
Mistakes happen and we all make them but here are 6 social media mistakes you can and should avoid. 1. Not setting the right goals- Instead of quickly creating a social ad, stop and think about why you are creating it and what is its purpose. Ultimately, what are you trying to achieve? Once you know the answer...
by Charles Pobee-Mensah, Director of Digital Marketing We see it all the time. A new jeweler is ready and excited to get started with us. They can’t wait to see how the new ad campaigns and website changes will affect their business. Then the jeweler realizes that nothing can get started. They don’t have the right access...
It’s alive! We’re excited to announce the new website we created for Lewis Jewelers in Houston is now live. Check it out at www.lewisusa.com. Do you need a new website? Contact us for a quote at suits@fruchtman.com....
by Angie Ash, EVP Nothing says spring quite like the combination of in-season sweet strawberries mixed with tangy rhubarb. Enjoy with a scoop of vanilla bean ice cream for a blissful treat. Ingredients: 1 cup white sugar 3 tablespoons all-purpose flour 3 cups sliced fresh strawberries 3 cups diced rhubarb 1 1/2 cups all-purpose flour 1 cup packed brown sugar 1 cup butter 1 cup rolled...
by Ellen Fruchtman, CEO It was around 1997 or 1998. I don’t remember the exact year, but I remember the feeling. It was my first JCK Show. I didn’t have a booth. I knew nothing about this show. I didn’t understand nor could nearly comprehend the enormity. Kate Peterson, who I believe started her company not long...
by Kelsi Roth, Designer & Social Media Coordinator Instagram is the third most popular social media platform (following Facebook and YouTube) with more than 1 billion monthly users and more than 80% of users following at least one business. Potential customers are there, but how do you get their attention? Instagram algorithms are constantly changing and every...
by Charles Pobee-Mensah, Director of Digital Marketing Give your burgers an extra burst of flavor with this tasty recipe for stuffed burgers. Burger Patties Ground Beef Cooked bacon, finely chopped Cilantro Finely chopped green (or red or yellow) bell pepper Red hot sauce (such as Frank's) Cheese Combine and mix about 1/3 bottle of Frank's Red Hot sauce into the burger. Filling Cilantro Finely chopped green (or red...
by Ashley Bowen, Account Coordinator Source: Makinzie Gore https://www.delish.com/cooking/recipe-ideas/a27260642/blueberry-cheesecake-recipe/ Warm summer days are quickly approaching and this delicious dessert is the perfect way to use the fresh blueberries you’ll find at a farmers market or your local grocery store. This twist on the classic cheesecake will be guaranteed to impress your family and friends at your next summer...