by Angie Ash, Executive Vice President We’re nearly (gulp) halfway through the calendar year. When you drafted your marketing plan for the year, beyond your spending dollars, you most likely set some goals. How are those going for you? If yours are lackluster, let’s dive into why this may be. Bad habits vs. new and good habits. When a...
by Ellen Fruchtman, President It’s no surprise to anyone that people love streaming services. Amazon Prime Video, Netflix, and Hulu are growing exponentially. What people don’t love is watching commercials. What they don’t love is being “sold” to. Streaming platforms like Netflix or Hulu replace most of their commercial revenues within show blocks by charging subscriptions. Watch...
by Charles Pobee-Mensah, Director of Digital Marketing Boil wings until thoroughly cooked Take wings out and place on cookie sheet or cake pan Cover wings with a sauce made of 2 parts hot sauce and 1 part butter/lemon juice Put in oven on broil until they begin to get crispy Once crispy on one side, flip...
Retailers, Designers and Manufacturers can now benefit from a large list of services Montclair, New Jersey, May 14, 2018 – INSTORE®, the industry’s leading publication for retail jewelers, is expanding their services by offering advertising and marketing to retailers, designers, manufacturers and industry organizations through a new division called INSTORE MARKETING SERVICES. The services will be in...
by Charles Pobee-Mensah, Director of Digital Marketing Have you ever gone to a website that impressed you at first glance? Big pretty pictures. Fancy features. Looks expensive. Then, you start scrolling and clicking around and realized that you hate it. You can’t find what you’re looking for. It’s hard to learn about the company. You’re not even...
by Shane O'Neill, Vice President INSTORE® partners with the Jewelry Marketing Experts, Fruchtman Marketing, to form INSTORE Marketing Services. Read more here....
by Angie Ash, EVP This recipe from one of my all-time favorite chefs, Ina Garten, makes delicious use out of a summer staple, corn! Ingredients 2 tablespoons good olive oil 1/2 cup chopped red onion 1 small orange bell pepper, 1/2-inch diced 2 tablespoons unsalted butter Kernels cut from 5 ears yellow or white corn (4 cups) 1 1/2 teaspoons kosher salt 1 teaspoon freshly...
by Kyna Steinfurth, Media Director Are you the retailer who is constantly stalking other jewelry retailers to see what they do with their marketing? Do you look at their latest promotion and think to yourself, “I should do this too?” Are you the retailer who expects the exact same results and gets upset if your event didn’t...
by Angie Ash, Executive Vice President Thank you, Google! You continually provide tools that make accessibility and productivity so much better and easier. Case in point: Google Drive, Google's free online storage service, which you can access on your desktop, but also on your phone! It allows users up to 15 GB of free storage in the cloud...
by Ellen Fruchtman, President This recipe from Cooking Classy is tried, true, and quite beautiful to serve! Did I mention it’s also easy? Dressing 6 tablespoons olive oil 1 ½ tablespoons fresh lemon juice 1 tablespoon red wine vinegar 1 ½ teaspoons minced garlic 1 teaspoon dried oregano ¾ teaspoon honey Salt to taste Salad 4 medium Roma tomatoes, diced 1 medium English cucumber (option to peel) and...