by Shane O'Neill, Vice President Digital Marketing - talk about a buzzword! Everyone’s an “expert”, yet most are not. The problem is that anyone can pretty easily launch digital marketing campaigns or even start a business. So it has been these last few years with “digital media companies” popping up everywhere. It seems that everyone offers digital...
by Angie Ash, Executive Vice President As a marketing expert, I pay a lot of attention to the emails I receive from brands. Campaigns for Valentine’s Day are no exception! The trends that hit my inbox this year so far? 1.) Gift galleries. People are always looking for inspiration beyond the box of chocolates and stuffed bear. Hopefully, you’re...
by Charles Pobee-Mensah, Director of Digital Marketing A great homemade treat can beat out any store bought box of chocolates for Valentine’s Day. Peanut butter balls are different from Buckeyes because they are completely covered in chocolate rather than leaving an empty spot, making it look like an eye. We’re gonna do peanut butter balls today because #morechocolate. ...
by Angie Ash, Executive Vice President Outside of Fruchtman Marketing, I have a fun side-hustle as a trainer at a local gym. I teach several classes a week in the wee hours of the morning and after hours. In all of my years of training members with everything from a stability ball, elastic bands, spin bike, jump rope,...
It’s time to cut through the noise and truly connect with consumers. In this digital age, there is an overflow of messaging and advertisements from companies competing for attention. According to recent studies, we come across 4,000- 10,000 branding messages every day. Your brand is bound to be lost in the noise. The following are a...
by Ellen Fruchtman, President If you’re serving a crowd, nothing could be easier than preparing a Brisket of Beef…this recipe gets raves every time! 4 to 6-pound beef brisket (the larger the better as brisket shrinks) 12-ounce jar of chili sauce ½ cup brown sugar 1-2 onions sliced (love onions? Use two) 1 can of beer Preheat your...
by Ashley Bowen, Account Coordinator As social media continues to evolve, so too must the way businesses who utilize the platforms to engage with consumers. Recently announced changes in the way Facebook will be displaying content in newsfeeds will no doubt have an impact on businesses, who rely on the platform as a means of social marketing...
Birthday and Anniversary Program Nets Tremendous Results TOLEDO, OH, January 23, 2018 – INSTORE®, the industry’s leading publication for retail jewelers, is announcing a new birthday and anniversary program developed to drive customers back to the store. The program is being introduced at the Centurion Jewelry Show and is in partnership with leading industry marketer, Fruchtman Marketing. ...
by Kyna Steinfurth, Media Director I have been reading multiple articles showing where retailers are spending their advertising dollars now versus past years. What these articles are missing is where they SHOULD be spending their dollars. As we all know, just because someone is doing something it doesn’t mean that they should be doing it. Currently, jewelry retailers...
If you’re looking for a 1000% ROI*, (that’s not a typo), you can now purchase one of the most successful, turnkey programs for customer Birthdays and Anniversaries. INSTORE (in partnership with Fruchtman Marketing) is introducing the program now open to all retail jewelers. For the Birthday Program, retailers send their complete mailing list; it is run...